SEVEN Rinzu Helio Violet Shampoo

Price: $29.00
(as of Sep 10, 2024 04:13:44 UTC – Details)

From the manufacturer

Tone and repair. LOVE YOUR BLONDE.

Rinzu – Color Protect.

The Rinzu collection from SEVEN haircare is dedicated to healing colored hair while protecting it from heat and color-stripping environmental stress. Named after a silk damask, rinzu was the preferred fabric for the brilliantly-hued kimonos of the Edo era.

Additional luxury products from this collection:

Color shampoo and conditioner – for optimal color retention Heat Defense spray – a strong guard against hot tool damage Protect spray – a foundation for color retention & UV protection

Rinzu HELIO shampoo

A professional purple shampoo for luxury blonde care.

With deeply saturated, violet color, Rinzu HELIO violet shampoo is as powerful as it is elegant, keeping blondes bombshell-bright, countering brassiness and neutralizing yellow undertones as it gently cleanses and repairs –– delivering instant softness, blonde toning, hydration, and shine.

The HELIO system is engineered to stop brassiness, while returning hair to healthy radiance. Formulated to carefully deliver anti-brass results without risk of over-saturation.

Like all SEVEN products, HELIO violet shampoo is botanical-rich, with green tea, white tea, pro vitamin B5, goji berry and sunflower extract Dramatic brightening results for level 8-10 blondes, with softer warmth reduction on darker blondes. Recommended for blondes of all textures, from straight to tight curls. Perfect if you are blonde all over or simply have a few face-framing highlights

The Rinzu HELIO difference.

Before

Has anyone not thought about going blonde? Blonde is beautiful, light, carefree and fun. But blonde can also be a disaster. Whether you have beige or atomic in mind, the bleaching process means opening up the cuticle of your hair, increasing porosity, and damaging the keratin bonds which are so important to your hair’s health. Additionally, your natural dark color starts to peek out from under the blonde and within a wash or two your cool blonde ends up looking brassy yellow.

HELIO violet shampoo and violet conditioner have been specifically formulated to combat brass while repairing damage, leaving blonde hair bright and shiny.

The Natural Path to Performance.

Results-driven, luxury haircare.

Driven to excellence by stylists in our thriving salon, SEVEN haircare marries the highest-grade natural ingredients with modern technology to give you gorgeous, healthy, wearable hair––every day.

A commitment to clear beauty.

SEVEN is committed to the highest luxury beauty standards. That starts with being clear about what is in our products. We use more than 70 natural ingredients, including oils, botanicals, and antioxidants to give you hair that looks and feels healthy and weightless.

Luxury Fragrance

Introducing the sultry new SEVEN Luxe fragrance with deep base notes of orris and sandalwood topped with lush Amazon lilies.

After

You may have heard of violet (or purple) shampoo, but how does it work? On the opposite side of the color spectrum from yellow, the violet pigment in HELIO counteracts the brassiness that occurs as part of the bleaching process. The perfect blonde shampoo, HELIO tones down warm yellow to a cool ash. If you have all-over blonde, you will get to a beautiful bombshell color. If you have highlights, they will brighten up and blend back naturally to what you left the salon with. The lighter your blonde, the more distinct the results you will see from violet toning.

Worried about putting something this purple in your hair? We get it! HELIO has been formulated to distribute evenly. It carefully delivers anti-brass results without risk of over-saturation.

Completing the look – Advice for blondes from master colorists.

HELIO violet shampoo & HELIO violet conditioner

For a brighter blonde, HELIO violet shampoo and violet conditioner to the rescue. Together, this dynamic duo uses a deep violet pigment for optimal brass control. White tea and green tea in the shampoo help with scalp and follicle care, while ultra-light jojoba, chia, and organic argan oils heal and nourish in the conditioner.

Whether you’ve gone blonde all over or have a few face-framing highlights, together HELIO violet shampoo and conditioner are engineered to stop brassiness, while returning hair to healthy radiance.

Do I need purple shampoo?

It depends! Purple (or violet!) shampoo is all about tone. As hair goes lighter, the underlying tone of your hair likes to peek out. Depending on how dark your natural color is, your perfect salon blonde will begin to look orange or yellow over time. The purple pigment in HELIO counteracts that yellow and orange to bring you back to a cool, icy blonde.

Do I need purple conditioner too?

The short answer is yes. To optimize blonde hair and highlights, you need a blonde conditioner formulated specifically for your needs. For color to change, the cuticle of the hair must be opened. Though you may get to the perfect blonde, sealing the cuticle again is essential. HELIO violet conditioner brings healing to your blonde while sealing in the toning properties of the system.

Your Before blonde to do list: Consult with your stylist on your color goals, and plot out your brilliantly-hued future together. Ask yourself how many times you want to come into the salon. Are you ok with high maintenance hair? Start slowly by incorporating highlights around your face at your 1st salon visit. Then build color as the season rolls on to keep hair healthy while it gets lighter. Protect your investment! Commit to a stellar home routine with high quality haircare products.

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Price

$29.00$29.00 $31.00$31.00
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— $40.00$40.00

What is it for?
Anti-brass. Setting a new standard for blondes. Helio is a rich violet shampoo to tone, repair, and brighten your blond Anti-brass + repair. A conditioner specifically formulated for blondes. Heals, adds gloss, counters brassiness, and neutralizes yellow undertones. Finishing touches. A luxurious mist for instant, light-as-air volume and sultry texture with staying power. Internal support for long, lush, healthy hair. Super shine styling & Finishing. Use on damp hair to defrizz and add shine, use on dry hair for finishing touches and to banish flyaways.

What results can I expect?
All levels of blonde will see toning of yellow and orange brassiness to brighten blonde. Light blondes will see instant, even toning. Bright bombshell color will be locked in, while delivering moisture and healthy shine. “Wow” volume + easy, instant, and lasting ‘lived-in’ look. Gives hair lofty volume, soft grip, and great style memory. Provides dietary support to aid existing hair growth. Healthy, shiny, frizz-free hair. This is a serum that works on damp or dry hair, and easily absorbs to nourish and add shine.

How is it used?
Wet hair, lather well, and leave in for 2-5 minutes depending on level of color toning desired. Work a generous amount through clean, wet hair. Rinse thoroughly after 3-5 minutes. Mist throughout dry hair for playful texture and flexible hold. Take 2 soft gels with water every day. Apply 1-2 pumps to wet or dry hair from mid-length to ends to deliver a nourished, reparative softness and sheen.

What is the fragrance?
The elegant SEVEN Luxe fragrance has base notes of orris and sandalwood topped with lush Amazon lilies. The elegant SEVEN Luxe fragrance has base notes of orris and sandalwood topped with lush Amazon lilies. The Signature SEVEN fragrance mingles damask rose and sage with base notes of amber to make an addictively alluring scent. Unfragranced Persimmon Pear

Feature Benefits
Anti-brass, anti-yellow toning. Anti-brass toning, anti-frizz, repair and shine. Volume, separation, and light hold. Promotes existing hair growth. High gloss, anti-frizz.

Key Ingredients
Amino acids to promote repair, green tea, goji berry. Jojoba oil, chia seed oil, argan oil, pro vitamin B5 for repair, moisture, and shine. Volcanic ash to absorb impurities and amber resin for follicle strength. Biotin, nettle leaf, horsetail herb, dandelion root. Macadamia and coconut oils for ultimate shine and restoration.

What hair type and texture is this product best for?
Great for all hair types and textures needing blonde toning: straight, wavy, curls, coils. Great for all hair types and textures needing blonde toning: straight, wavy, curls, coils. Perfect for straight to wavy hair. Great for all hair types and textures: straight, wavy, curls, coils. Great for all hair types and textures, and normal to oily scalp.

Product Dimensions ‏ : ‎ 3 x 1.75 x 7 inches; 1 Pounds
Item model number ‏ : ‎ SH-HEL-RET
UPC ‏ : ‎ 859216001819
Manufacturer ‏ : ‎ SEVEN
ASIN ‏ : ‎ B07H4VX4HB
Country of Origin ‏ : ‎ USA